Best time to post in Australia/YouTube
Best time to post on YouTube in Australia.
Buffer puts the strongest hours at Sunday 10am for long-form; Friday 4pm, 6pm and 7pm for Shorts, from 1.8 million YouTube videos (long-form and Shorts). Below is what that means once you account for the fact that your audience is spread across Australia.
Updated 2026-08-14
The window that reaches everyone
One instant, every clock.
Buffer’s strongest band for YouTube is 8am to 11am (long-form) in local time. These are the hours on an eastern clock that land inside that band in every Australian time zone at the same time.
Winter, standard time
10am AEST
Publish in this window and every Australian, Perth included, sees it inside the 8am to 11am (long-form) band.
Summer, daylight saving
No hour works nationally see below
Daylight saving stretches Australia to three hours wide, and this band is too narrow to cover it. Split the schedule or accept partial coverage.
Derived from published UTC offsets and Australian Bureau of Statistics population at 31 December 2025. The band itself is Buffer’s finding, not ours.
Day by day
YouTube, every day of the week.
All hours are local time, exactly as published. Best day is Sunday for long-form, Friday for Shorts. Weakest is early-to-mid weekday afternoons for long-form.
| Day | Best hour | Also strong |
|---|---|---|
| Monday | 8pm | 5pm, 6pm |
| Tuesday | 8pm | 9pm, 7pm |
| Wednesday | 7pm | 8pm, 9pm |
| Thursday | 7pm | 8pm, 9pm |
| Friday | 4pm | 6pm, 7pm |
| Saturday | 7pm | 11am, 6pm |
| Sunday | 7pm | 8pm, 5pm |
Where this number comes from
Buffer: The Best Time to Post on YouTube
- Sample
- 1.8 million YouTube videos (long-form and Shorts)
- Period
- not stated on the page
- Published
- 24 July 2026
- Which clock
- Not explicitly stated on the page. Buffer normalises to local time elsewhere in the same report series.
Read this before you use the table
Long-form and Shorts peak at almost opposite times: mornings for long-form, evenings for Shorts. The day table above is for Shorts. Running one schedule for both is the most common mistake on this platform, and Buffer's own advice is to publish long-form one to two hours before your audience's peak so YouTube has time to index it.
Sense check
What 10am on the east coast actually looks like.
Same instant, eight capitals, both halves of the year. This is the table worth keeping next to your scheduler.
Winter, standard time
| City | Local clock when Sydney reads 10am |
|---|---|
| Sydney | ▸10am |
| Melbourne | ▸10am |
| Brisbane | ▸10am |
| Adelaide | ▸9:30am |
| Perth | ▸8am |
| Darwin | ▸9:30am |
| Hobart | ▸10am |
| Canberra | ▸10am |
Summer, daylight saving
| City | Local clock when Sydney reads 10am |
|---|---|
| Sydney | ▸10am |
| Melbourne | ▸10am |
| Brisbane | ▸9am |
| Adelaide | ▸9:30am |
| Perth | ▸7am |
| Darwin | ▸8:30am |
| Hobart | ▸10am |
| Canberra | ▸10am |
Questions
YouTube in Australia.
What is the best time to post on YouTube in Australia?+
Buffer's figures put YouTube's strongest band at 8am to 11am (long-form) local time, from 1.8 million YouTube videos (long-form and Shorts). To land that band everywhere in Australia at once, publish between 10am AEST in winter. During daylight saving no single hour covers the whole country, so you have to split the schedule or accept partial coverage.
What is the best day to post on YouTube?+
Sunday for long-form, Friday for Shorts. The weakest is early-to-mid weekday afternoons for long-form. These are Buffer's findings from 1.8 million YouTube videos (long-form and Shorts), published 24 July 2026.
How reliable are these YouTube times?+
Long-form and Shorts peak at almost opposite times: mornings for long-form, evenings for Shorts. The day table above is for Shorts. Running one schedule for both is the most common mistake on this platform, and Buffer's own advice is to publish long-form one to two hours before your audience's peak so YouTube has time to index it.
Do these times need converting for Australia?+
Not explicitly stated on the page. Buffer normalises to local time elsewhere in the same report series.
Compare every platform on the Australian posting times hub, see all seven days on the best day to post page, or read the method.
Engagement hours on this page are third-party figures, quoted as published, with the sample size and analysis period next to each one. The Australian timezone analysis is ours, computed from published UTC offsets and Australian Bureau of Statistics population figures. We publish no engagement numbers of our own, and the method page explains exactly why.
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