Best time to post in Australia/Facebook
Best time to post on Facebook in Australia.
Buffer puts the strongest hours at Thursday 9am, then Thursday 8am and 10am, from 14 million Facebook posts. Below is what that means once you account for the fact that your audience is spread across Australia.
Updated 2026-08-14
The window that reaches everyone
One instant, every clock.
Buffer’s strongest band for Facebook is 6am to 11am in local time. These are the hours on an eastern clock that land inside that band in every Australian time zone at the same time.
Winter, standard time
8am, 9am, 10am AEST
Publish in this window and every Australian, Perth included, sees it inside the 6am to 11am band.
Summer, daylight saving
9am, 10am AEDT
The window narrows from 3 hours to 2. Daylight saving stretches the country from two hours wide to three.
Derived from published UTC offsets and Australian Bureau of Statistics population at 31 December 2025. The band itself is Buffer’s finding, not ours.
Day by day
Facebook, every day of the week.
All hours are local time, exactly as published. Best day is Wednesday, then Thursday and Tuesday. Weakest is Saturday.
| Day | Best hour | Also strong |
|---|---|---|
| Monday | 9pm | 10pm, 7pm |
| Tuesday | 8am | 7pm, 7am |
| Wednesday | 8am | 9am, 6pm |
| Thursday | 9am | 8am, 10am |
| Friday | 8am | 7am, 6am |
| Saturday | 10pm | 6am, 9pm |
| Sunday | 10am | 9am, 8am |
Where this number comes from
Buffer: Best Time to Post on Facebook
- Sample
- 14 million Facebook posts
- Period
- not stated on the page
- Published
- 26 February 2026
- Which clock
- Not explicitly stated on the page. Buffer normalises to local time elsewhere in the same report series.
Read this before you use the table
Facebook is the one platform in this set where mornings clearly beat evenings, and its afternoons (12pm to 5pm) are the weakest slots of the week. If you run one schedule across every platform, Facebook is the one it will be wrong for.
Sense check
What 8am on the east coast actually looks like.
Same instant, eight capitals, both halves of the year. This is the table worth keeping next to your scheduler.
Winter, standard time
| City | Local clock when Sydney reads 8am |
|---|---|
| Sydney | ▸8am |
| Melbourne | ▸8am |
| Brisbane | ▸8am |
| Adelaide | ▸7:30am |
| Perth | ▸6am |
| Darwin | ▸7:30am |
| Hobart | ▸8am |
| Canberra | ▸8am |
Summer, daylight saving
| City | Local clock when Sydney reads 8am |
|---|---|
| Sydney | ▸8am |
| Melbourne | ▸8am |
| Brisbane | ▸7am |
| Adelaide | ▸7:30am |
| Perth | ▸5am |
| Darwin | ▸6:30am |
| Hobart | ▸8am |
| Canberra | ▸8am |
Questions
Facebook in Australia.
What is the best time to post on Facebook in Australia?+
Buffer's figures put Facebook's strongest band at 6am to 11am local time, from 14 million Facebook posts. To land that band everywhere in Australia at once, publish between 8am and 9am and 10am AEST in winter, and between 9am and 10am AEDT during daylight saving.
What is the best day to post on Facebook?+
Wednesday, then Thursday and Tuesday. The weakest is Saturday. These are Buffer's findings from 14 million Facebook posts, published 26 February 2026.
How reliable are these Facebook times?+
Facebook is the one platform in this set where mornings clearly beat evenings, and its afternoons (12pm to 5pm) are the weakest slots of the week. If you run one schedule across every platform, Facebook is the one it will be wrong for.
Do these times need converting for Australia?+
Not explicitly stated on the page. Buffer normalises to local time elsewhere in the same report series.
Compare every platform on the Australian posting times hub, see all seven days on the best day to post page, or read the method.
Engagement hours on this page are third-party figures, quoted as published, with the sample size and analysis period next to each one. The Australian timezone analysis is ours, computed from published UTC offsets and Australian Bureau of Statistics population figures. We publish no engagement numbers of our own, and the method page explains exactly why.
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